Our unique DNA "person-to-person"
approach turns the complicated and frustrating task of
list development and buying into a simple and efficient
process. We provide the consultation, data, services,
techniques and technology you need to dominate your market.
With access to limitless resources and related services,
your seasoned DNA list specialist consults with you to
evaluate your requirements, determines the most suitable
list sources and then guides you through the entire selection
and development process.
All data is multi-sourced through our wide range of proprietary
and syndicated sources to guarantee the most accurate
information available. Reliable data translates into fewer
non-deliverables, less duplication and more cost effective
mailings.
List Brokerage
List Management
Strategic Planning & Consulting
Data Processing, Merge/Purge & File
Maintenance
Data Integration & Enhancement
Modeling & Data Profile Analysis
List Brokerage
List brokerage services are everywhere you look across
the direct marketing landscape. The difference lies
with the individual broker you work with, and the level
of care placed to your account. DNA is a family owned,
customer-centric organization, with the sole objective
of making our client’s program a success. This
personal touch separates DNA from your typical corporate
list brokerage firm where mailers can be lost in the
shuffle.
Our list brokerage has access to every one of the
approximately 30,000 lists available on the market,
and can provide a recommendation for any target. Our
team of researchers will scour our list databases to
choose the right lists for your program. Unlike many
other list brokers, DNA is not bound to any single source,
which allows us the flexibility to make objective list
recommendations that best meet your needs. If you have
a target not adequately covered by a list on the market,
DNA can also build customized lists developed specifically
for your program including:
- Consumer Lists
- Professional Lists
- Business Lists
- Email Lists
DNA makes our clients’ deadlines our first
priority and strives for your 100% satisfaction. DNA
understands today’s business world where time
and cost are critical to success. We also understand
that being comfortable and confident with a list broker
is important. That’s why DNA offers any prospective
client the opportunity to receive
a trial list recommendation for FREE, with no
obligation to buy it.
List Management
When looking at list management services, clients
typically look at two questions.
- Which firm will maximize revenue for my list?
- Which firm will best protect my list from misuse,
and safeguard against competitors getting access to
my names?
We perform exceptionally well for our clients on both
points, but at DNA, we take it a step further. We view
list management services as a strategic partnership, with
our first responsibility the well being of our client’s
business. Therefore, DNA’s role as a list manager
means more than just selling our clients’ lists.
Expect our team of experts to make recommendations that
improve your list and maximize its potential as a marketing
tool that makes your business grow and prosper. Your list
is the most vital marketing resource you have. Your past
customers are your company’s lifeblood, and are your
best prospects for future sales. Rely on DNA to maximize
that potential.
Strategic Planning & Consulting
DNA has the expertise to partner with clients and
strategically consult with them. Our knowledge extends
beyond list recommendations, to marketing strategy,
tracking and implementation. We offer our expertise
to clients in managing:
- Development of test matrices
- List decodes, and database segmentation
- Database strategies, techniques and analysis
- CRM program development and implementation
These consulting services are provided to clients as added-value
when you partner with DNA to handle your list brokerage
and list management challenges.
Data Processing, Merge/Purge
& File Maintenance
Data processing can improve the success of a campaign
dramatically. NCOA, Cass Certification and address
correction processes help to reduce undeliverable
mail and increase your campaign’s effectiveness.
When ordering multiple lists, merge/purge helps eliminate
duplicate mailings, and reduces your list costs through
negotiated net name agreements. These procedures can
become complex and tedious for even the most seasoned
direct marketing professional. DNA disentangles these
often-difficult procedures for you, maximizes data
processing benefits, and lightens your load so you
can concentrate on the other elements of your campaign.
Data Integration & Enhancement
When mailers came to DNA with sophisticated programs,
our commitment to service goes into overdrive. Complex
campaigns bring together lists from multiple sources,
which often contain different file layouts and coding.
Valuable demographic data can be lost due to these
inconsistencies. This can be a stumbling block for
many mailers, particularly for database mailers where
mail plans are developed using list coding. DNA can
make the process of integrating the coding structures
into one uniform set of variables a painless one.
Our team of experts will incorporate back-end coding
and build a complete segmentation structure that will
allow you to:
- Discover and leverage trends in your marketing
- Mail more effectively
- Develop a solid understanding of your customer base
- Maximize campaign ROI
Modeling & Data Profile
Analysis
Knowing about your best customers and discovering
who responds to your offer is key when creating list
selection criteria. By analyzing two or more populations,
such as responders versus non-responders, you can
build an extensive demographic and lifestyle profile
of your ideal target.
Once your customer has been identified, DNA can help
you improve response rates and the performance of
your marketing programs using advanced segmentation
and modeling techniques.
DNA also provides custom analytical services, such
as:
- LifeTime Value Analysis
- Recency/Frequency/Monetary Analysis
- CHAID and scoring services
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