If these obstacles weren’t enough, the toughest challenge is that even the greatest product or drug has a limited lifecycle, and profits must be maximized prior to patents expiring. Even non-pharma healthcare products quickly become obsolete to a better treatment, or a new study finding. It is imperative to maximize returns within the limited window of opportunity.

Lists are a central part of DTC healthcare marketing, for they eliminate much of the legwork of finding prospects, and can be more efficient than a mass broadcast campaign. List quality can be the difference between success and failure of a marketing plan. That’s where DNA steps in, because we operate solely in the list industry acting as a bridge to combine DTC/DTP marketing with the know-how with lists to make it a reality. We work with the healthcare industry everyday, and are the go-to source for many pharmaceutical brands’ direct marketing needs, providing not just the names, but the results to make your marketing programs thrive.

Below is a listing of some for our more popular healthcare lists. However, we have access to lists for all sorts of segments not listed here. Let us know what you are looking for, and a DNA consultant will get the list you need.

Professional and health care provider resources include: