| Today’s marketing environment offers
a multitude of media options and demands results accountability,
with tight budgets. Direct marketing is truly the ideal
means of serving these two masters. How can a direct marketing
client expect target marketing to be successful? The answer
lies in superior service from your list broker, and the
quality of their insights to meet your objectives. Service
supercedes everything at Database Network Associates (DNA).
That’s the goal at DNA: to service your business
so you can realize the full potential of your marketing
campaign. DNA brings fresh ideas, new approaches, an arsenal
of resources and tools, as well as the knowledge and expertise
from years of experience to bring your campaign to life.
We understand proactive service and the creative mindset
necessary to meet your needs and goals, and best leverage
your direct marketing investment.
Quite simply, think of DNA as our name suggests: a chain
of essential components for a successful direct marketing
program, connected by the very fibers of one-to-one personal
relationships. As an independent provider, DNA can be
objective to develop ideal lists specifically tailored
for each unique need. We do more than just sell lists;
we create them by pulling from the highest quality sources
to give you the best prospects possible. Because mailing
lists are just one component of the targeting process,
our service extends to all facets of list perfection.
We also offer accurate data processing, merge/purge, data
enhancement and modeling services. Plus, we’re right
by your side long after the mailing is over to provide
the in-depth assessment of response, value, and measurable
ROI only targeted direct marketing can offer-- instead
of mass marketing waste.
Database Network Associates is family-owned and founded
to serve all industries’ direct marketing needs with
the highest standards of ethical, professional service.
Headquartered in Oakland, New Jersey (the nation’s
healthcare and "pharma" state), DNA has naturally
developed a concentration in healthcare/DTC pharmaceutical
marketing that has risen to a level of expertise that
rivals any organization. Our leadership leverages over
25 years of experience tapping into new markets, discovering
new customers, and delivering results for clients. DNA
is a diverse firm for its comparatively compact size,
and we are uniquely able to serve marketers with valuable
consulting advice you just can’t enjoy when you’re
lost in the shuffle of a mega-firm.
We are dedicated to supporting your direct marketing
program, and invite you to experience the DNA difference.
Let DNA’s suite of services be your one-stop solution
to direct marketing success. Please contact
us and a representative will be in touch... personally.
Accolades
The year 2002 will best be remembered for a recent pediatric
prescription campaign for one of our clients. This direct
mail program received two prestigious direct marketing
and advertising awards, one PhAME (Pharmaceutical Advertising
and Marketing Excellence), and one from the Recognizing
Excellence Awards for "Best Relationship Marketing
DTC Program". Both awards acknowledge the results
from highly targeted lists DNA provided to the marketer
were significantly successful -- beyond industry standards,
in fact. Ongoing analysis, scoring and modeling will now
take this primed, new target market to the next level:
lucrative repeat customers.
This example relationship indeed helps sheds light
on our history of proven performance and partnership.
Contact DNA today for help
in achieving success for your business or product, too.
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